Digital Media marketing: A widely used terminology in today's day and age. A term that everyone knows the meaning of; a method of advertising through social media platforms such as Facebook, Twitter, YouTube. Observe all around you, what do you see? Irrespective of the location, or scenario, whether on the train, while walking, in offices, our 4 year olds, even our cats, the social media fever is everywhere. Social media was first used to communicate messages on a wide scale basis, from one side of the world to the other. Until people realised the power it has. It was not long before social media started being used, as a medium of advertising for business, products and services. This gave birth to an easier form of advertising, while being super economical with wider reach!